Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives.
Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives. Strategic Management is the continuous process of analysis, planning, and action to keep a firm is aligned with its external environment. It aims to capitalize on organisational strengths and environmental opportunities while minimizing or avoiding organisational weaknesses and environmental threats.
Strategic management is a multidisciplinary course that integrates the knowledge learned from other courses that were concerned with a specific functional area (e.g. production, marketing, finance, accounting, human resources), and/or well-defined and specialised body of knowledge (e.g. economics, statistics, business law, information systems). In contrast, the problems and issues of strategic management cover the whole spectrum of business and management. The course learning outcomes are as follows:
- Explain the basic concepts in strategic management and various type of strategies
- Apply strategic approaches, techniques, and tools in strategic management.
- Propose potential alternative strategies from issues of business and management in a given situation
OBE for BPMN3023 Strategic management - Group G
| CLO1 | Explain the basic concepts in strategic management and various type of strategies.(C5) | |
| CLO2 | Apply strategic approaches , techniques and tools in Strategic Management(C3) | |
| CLO3 | Propose potential alternative strategies from issues of business and management in a given situation(C6,A3) |
Padlet Source and Links
- GROUP Q: PADLET GROUP Q
- GROUP R: PADLET GROUP R
- GROUP S: PADLET GROUP S
