As you apply these low-cost marketing publicity methods, keep in mind that your main objective is to convert traffic to business clients – you want to turn your customers into a de facto marketing department.
Low-budget marketing hacks are not meant to be difficult or complex. Everyone has the ability to create a persistent brand presence, especially on top social media sites.
Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
Create a Bridge Page for Multiple Affiliate Links
You can use the website LinkTr.ee to link to multiple places. As the app's name suggests, you make a Linktree as many links as you need. LinkTr.ee even includes free link-in-bio templates to help you sell on TikTok, Instagram, and Twitter. Although LinkTr.ee has a forever-free plan offering unlimited links and a customizable Linktree to connect your community, you can purchase a monthly plan to give you more customization and control.
